The Zomato Live Bryan Adams concert held in Gurgaon became a focal point of controversy as attendees expressed frustration over the event's strict cash-only payment policy. The restriction posed difficulties for many concert-goers who preferred using digital payment methods like UPI, cards, or mobile wallets, which have become widely adopted in India.
Industry leader Mohandas Pai voiced concerns on social media, questioning the rationale behind such a policy in an era of financial inclusion and digital advancement. Critics argued that the decision alienated patrons accustomed to digital transactions and undermined efforts to promote cashless ecosystems. Zomato Live has yet to issue a formal statement, but the debate highlights the ongoing challenges of balancing traditional and modern payment systems in large-scale events.